Get More Reviews in Three Simple Steps | Vol. 56

“A thrilled customer is the most potent marketing asset your organization can leverage.”

 — John Jantsch

This past week I attended a mastermind with 23 powerhouse authors. To get in the room, you had to have sold 100,000 copies of your book. Several had sold millions. One of my main takeaways was the importance of amassing online reviews and a simple hack for getting them. 
Hopefully, you don’t need convincing. Reviews and testimonials provide vital social proof for prospective customers in any industry. And the higher the price point (ahem), the more likely they are to research the purchase and consult reviews. Bottom line – people trust others’ opinions more than they trust your best marketing copy.

In a lightning session where we shared our favorite hacks, both Dorie Clark (The Long Game) and Phil Jones (Exactly What to Say) shared virtually the same tactic to collect reviews. Both shared that whenever a customer told them how much they liked their work in an email, DM, or text message, they would employ this hack. 

Most of our clients are happy to give us reviews. It’s our job to remove the friction from the process. Sharing a positive experience with a review shouldn’t feel like work. With this simple hack, you take the private praise you get weekly and make it public by streamlining it for your reviewer. They know exactly what to post (their quoted testimonial) and where (the link you provided) and how much it means to you! 

Jenna Kutcher (How are You, Really?) put some whipped cream and a cherry on top of this testimonial sundae. When she got a bad review, she posted a screenshot to her socials asking for feedback and help. She wrote a caption like, “My mom always told me to ask for help when I need it, can y’all please help me out with some positive reviews?” Give your fans a chance to come to your rescue! 

One question to ponder in your thinking time: What system can I put in place to make building my online reputation effortless for my clients?

Make an Impact!
Jay Papasan

Co-author of The One Thing & The Millionaire Real Estate Agent ​